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DABL Case Study: Manny Arango

Introduction

Company Overview: Manny Arango is a dynamic public speaker and influencer who faced challenges amidst the pandemic but aimed to leverage his online presence for digital success.

Challenge: The pandemic induced a shift from in-person engagements to digital platforms, creating uncertainty for growth and value generation.

DABL Process

Discover

• Opportunity: Utilized Manny's existing 15k Instagram audience to deepen engagement and provide value through digital content.

Analyze

• Strategy Brief: Implemented the AIDCA framework to transition in-person content to online formats, focusing on lead magnets and webinars to capture and nurture leads.

Build

• Execution Highlights:
  • Developed weekly devotionals as an initial lead magnet.
  • Launched "Speakeasy", a mini-course for public speakers, which doubled as a product and a refined lead magnet.
  • Authored "Calm in the Chaos", a book. We developed a release strategy paired with a 7 part online course addressing anxiety during the pandemic, which bolstered momentum, positioning, financial gains, and brand value.
  • Introduced "ARMA", a subscription-based Christian community, reaching 100 founding members in 3 months.

Learn

• Outcomes & Lessons: The partnership with Manny generated $40k in four months, with the ARMA launch marking a pivotal point for the brand's purpose and direction. The experience was a career-transforming journey, demonstrating the impact of timely, audience-focused resources and a strong leader with an agile team willing to adapt. I facilitated all digital marketing efforts using Kajabi. A platform to build online courses and community, sell digital products, create lead magnets, and scale your online business.

Conclusion

Impact Summary: Manny Arango's brand evolved into a digital success story, doubling in value and establishing a sustainable, growth-oriented digital community.

Here are some examples of what we were able to bring to life:

Calm In The Chaos

screencapture-mannyarango-online-calminthechaos-2024-03-02-17_42_10.pdf